Semalt Expert: Online-Marketing Geheimnisse Niemand Hat Ihnen Erzählt
Nowadays, businesses have more ways and places to market their brands and products than ever before. However, determining a marketing plan, particularly if you are a small business or just a mid-sized firm, with limited resources and a small budget can be a difficult job.
While social media marketing is generally free, it can be a little but too time-consuming.
On the other hand, traditional print advertising, however, as well as digital advertising can be quite expensive, which brings the Senior Customer Success Manager of Semalt, Artem Abgarian, to your solution, search engine optimization.
If you want to increase online following, you may want to consider optimizing your website speed. Google and other search engines know that their users are not a patient bunch. They have to deliver results as fast as possible to ensure their users are engaged. If online marketing is the core of your plan, it is essential that you stay ahead of the curve on website speed, so as to deliver a fast and convenient experience to your customers.
You can find out how your website is performing by using the Google Page Speed Tool. It is a free tool that assigns your website a score from 1 to 100 on how Google evaluates the speed of your site. If your website scores anything below 60, you may want to re-evaluate your options so as to increase your website's load speed.
Unfortunately, the load speed of a website is not a simple plugin update. It depends heavily on code optimization as well as back-end development. If load speed was not something you discussed with your website design team, then chances are, it was not built for speed. If this is the case, it is more efficient to rebuild, since trying to optimize will be an uphill battle.
Today, it is vital that your SEO campaign incorporates a strong link building campaign. Essentially, this drives high-quality links to your website. One of the most effective way to secure yourself high-quality links is implementing a PR campaign. When you secure media coverage through a targeted PR campaign, media outlets will share content that features your firm online. In addition, they may include links to your website so as to provide readers with more information about your firm.
Driving traffic to your website is a key element in any successful marketing campaign. However, you should not stop at that. This is where conversion rate optimization takes the reins. CRO involves analyzing how visitors explore your website, so as to discover opportunities to improve their experience as well as increase the amount of visitors that convert into customers.
Most companies spend loads of money driving traffic to their company's websites and completely forget to follow through with conversion rate optimization techniques. CRO is the key to decreasing wasted marketing spending. On the plus side, it also increases your online marketing returns on investment. Therefore, it is vital that you incorporate this optimization technique into your marketing plan. You will be reaping the benefits from your campaign in due time.